[updated from the original post on March 16, 2016] When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So…
An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date. If you are responsible for business communication instruction, be sure to read the full article from ABC 6 News.
A new video shows the surprising differences among textbooks authored by Courtland Bovee and John Thill, and their competitors. For example, only Bovee and Thill offer groundbreaking coverage of mobile communication. This is critical because students live in a mobile world–and they’re about to enter a workplace where mobile has gone mainstream–so any business communication course that aims to stay relevant must incorporate mobile.
Bovee and Thill also prepare students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace. The authors write the only texts that explain the new social communication model that is revolutionizing the way businesses communicate.
Courtland Bovee says, “We offer a clear, consistent, and integrated approach to teaching writing using the three-step process.” The three-step process is uniformly applied throughout each book and is adapted to each message form.
This post has appeared before. It’s a different set of students today. And a different university this time. But much remains the same… Many people believe you have to choose between experience and theory when you want to gain knowledge or skills. But the choice represents a false dichotomy. It’s on my mind today as I…
Bovee and Thill have led the business communication instruction field for more than 30 years with innovative, high-quality textbooks that have consistently been on the leading edge. They were the first to
cover digital media
cover social media
cover mobile business communication
cover essential communication technologies as they went mainstream in the business world, such as email, blogs, microblogs (Twitter), data visualization, e-portfolios, infographics, text messaging, and virtual meetings
cover business etiquette
cover communication in a diverse world and recognize the importance of diversity in photographs and exhibits
cover developing presentations in a social media environment
cover enhancing presentations with slides
discuss and show pictures of real companies and to include a Company Index
write chapter-opening vignettes to help students see how real professionals use chapter concepts and skills
write about real companies in exercises and cases
include cases that involve the full range of contemporary business media, from blog posts to text messaging
cover digital video as a major business communication medium
create the name and concept for "Letters for Analysis"
create the name and concept for "Document Makeovers"
create the name and concept for “On the Job” business communication simulations
receive an Award for Excellence from the Textbook Authors Association for a business communication textbook
Instructor Support and Interaction
become active and widely known users of emerging digital media, developing hands-on experience that is reflected in their textbook content
have a business communication blog
offer a business communication news service, Business Communication Headline News, for adopters and their students
provide Real-Time Updates, a web-based service featuring the latest articles, videos, PowerPoints, infographics, websites, and podcasts to adopters and their students, categorized by the chapters in Bovee & Thill's textbooks
offer online magazines, 10 in all, each one dedicated to an important business communication topic along with a weekly newsletter of the most popular articles
offer a Business Communication Pictorial Gallery on Pinterest
have a business communication channel on YouTube
have a Teaching Business Communication group on LinkedIn and on Facebook (with a combined membership of over 4,300 instructors)
be on Twitter as business communication authors
offer dozens of business communication slide programs that they've created (available on SlideShare)
to email a video newsletter several times each semester
have a website that focuses on instruction, “Teaching Business Communication”
have been recognized for their contributions to the field by the Governor of Massachusetts and the Boston Red Sox.
If imitation is the sincerest form of flattery, then Bovee and Thill should be proud, because they’re the most imitated authors in the field. Their texts set the standard by which other textbooks in the field are judged. For outstanding business communication instruction, there simply are no other texts to be considered.
When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So writers need to provide their audience with a way…
The Center for Plain Language recently released final grades for US federal agencies. After completing a rigorous evaluation process, they concluded that Participation by agencies in the Center for Plain Language Federal Plain Language Report Card reached an all-time high: 23 agencies submitted materials for review, including all 15 Cabinet-level departments. Compliance scores increased overall: Eight…
To honor our US veterans today, let me share an example of exemplary writing practice from the Veterans Benefits Administration (VBA). A team working on a form wanted to use the question, “When were you last (gainfully) employed?” They felt that the term “gainfully employed” would gather more legally sufficient and accurate information than just…
I’m in Seattle at the Association for Business Communication conference. Erin Kane and I will present “Reader Perception of Workplace-Writer Attributes” this afternoon. (Our fellow researchers, Nicole Amare and Alan Manning couldn’t make the trip.) We had more than 600 working adults in the US tell us whether they preferred the more plain or less…