Tying your Tuareg turban blindfolded

During a recent camel trek deep into the heart of the Sahara, I was eager to visualize the animal that had visited our bivouac at night and that our Tuareg guide had identified by its tracks as a fennec, so I turned to my Lonely Planet printouts for help. Alas, no pictures: text, text, and more text—even for how to tie your Tuareg turban! Read more

That’s not the way it is done

While resistance to change is an intrinsic facet of human nature, it never ceases to amaze me when it is exhibited by individuals whose lofty purpose in life is precisely to be imaginative—able to think for themselves, challenge false beliefs, and come up with inventive, original, groundbreaking concepts or solutions. I am referring to engineers, scientists, and other researchers. Read more

The more you buy, the more you save

I am amazed at how many people draw incorrect conclusions by confusing absolute and relative values. One example is the recent survey of religious faith in Belgium published in Le Soir. A better visual representation would help. Read more

I’m a boy

Every picture tells a story, according to the saying (and a song by Rod Stewart). Does it, really? Certainly not on its own (or at least not unambiguously), but a few well-chosen words can help. Read more

Sprechen Sie Belgian?

Since the same language can be spoken in several countries and conversely several languages spoken in the same country, I have never understood why Web designers would choose to use country flags as a way to represent languages visually. Read more

A holistically unclear service proposition

A recent seminar announcement about “Service Design” reminded me of why consultant babble does not rhyme with effective communication: because of vagueness, neologisms, and hype. But perhaps I should give it a try in my own marketing? ;–) Read more

Zero tolerance for bad presentations

One reason why we still see so many appalling presentations is that too many audience members put up with them. Fortunately, there is hope: newspeople are starting to complain openly about business presentations they consider torture. Read more

In the beginning was the verb

Are the titles of your slides phrased as a sentence? If not, they are most likely not getting the message across. The power of an assertion is in its verb. Read more

Making sure You won’t read any of it

The Programme rental terms & conditions for the Hertz #1 Club Gold are doing everything possible to make me not want to read them: 72 pages of typical legal copy in one of the worst page layout I have seen lately. Read more

From Latvia with love

While in Riga to run two workshops at the University of Latvia, I recognized three typical issues about pictorial signs, which are certainly worth a reminder. Read more
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