How to Write a White Paper: The Definitive Guide (2018)

You’re ready to compile and share your company’s deep knowledge of your industry. A white paper seems like the perfect format. It’s a useful product to highlight your company’s expertise and a valuable tool in marketing.

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Stop Wasting Time When Adapting Across Cultures

"In the previous article we looked at the role that how you communicate plays in adapting to your intercultural context. Once you can see what to change, you can change it, right?"

"Actually, this depends on whether what you want to change can in fact be changed. The surest road to endless frustration is trying to change something that is not open to change. In contrast, the biggest lost opportunity is not trying to change something because you believe it is not possible to change it. So let’s examine which is which."

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Listen with Intercultural Ears and See with Intercultural Eyes

"Did you know that you listen with cultural ears and see with cultural eyes? What I mean by that is that how you interpret what is being said or written has been culturally conditioned. When listening and seeing you not only decipher the meaning of the words but you also interpret the tone of voice, body language and sentence form. I call those four elements — content, tone, body language, form — the dance of language. No matter what language is being used, you are always interpreting the dance from your own cultural point of view."

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Be Nice and Make Less Work for Your Reader

The other day at my health club I asked an employee what time the bank parking lot was available for club members' use. I knew I could use the bank lot when the bank closed, but I wasn't sure what... Read more

Peak, Peek, and Pique. How to Use these Homophones Correctly.

Homophones are words that sound the same when spoken but have different meanings and spellings.

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The Best Career Advice from Barbara Corcoran, Tim Ferriss, and Other Successful People in 2017

"Business Insider has interviewed numerous successful people about their career experiences and insight. We boiled down the mountain of advice to a few standouts we found particularly interesting."

"Here's some of the best advice we heard this year: . . ."

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Amount ≠ Quantity: A Cautionary Tale

The other day my fitness coach went online to pay a $250 deposit on her daughter's high school trip. She found the website and the correct trip, clicked the link to pay $250, and then faced a cell marked Amount.... Read more

How to Make Your Writing Flow

Do people tell you that your writing is choppy or difficult to follow? Do they say it doesn't flow? Or maybe you've noticed that your team's writing doesn't flow. Good flow in writing is method, not magic. When writing doesn't... Read more

What Does “Redoubtable” Mean?

The other day I was reading a movie review, and a character in the film was described twice as redoubtable. Before you read on, answer this question: What does redoubtable mean? Need some help? So did I. I had no... Read more

How to Write a Winning Business Proposal [Ultimate Guide for 2018]

 

 

A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.

Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. From the audience to the content to the formatting, each part of a winning business proposal requires thoughtful planning and development.

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