How Artificial Intelligence Is Helping Pearson Refocus Assessment Technology

"The company's new head of AI and personalized learning sees an opportunity to create enhanced ways of evaluating students' work."

Read the full article by Ryan Johnston at EdScoop.com

Proofreading Checklist to Avoid “Oops!” Messages

I just received an "Oops!" email from our beloved, prestigious public television station. When I read the subject line, "Oops! Correction for Rick Steves Preview Screening and Q+A!" I instantly knew what the oops must be: a date error. Indeed,... Read more

Proofreading Checklist to Avoid “Oops!” Messages

I just received an "Oops!" email from our beloved, prestigious public television station. When I read the subject line, "Oops! Correction for Rick Steves Preview Screening and Q+A!" I instantly knew what the oops must be: a date error. Indeed,... Read more

Should You “Dumb It Down”?

Yesterday while coaching a scientist on her writing, I suggested that she consider simplifying this wording: “The results of this trial may elucidate the most efficacious intervention strategies . . .” Can you guess which words I thought were overly... Read more

Should You “Dumb It Down”?

esterday while coaching a scientist on her writing, I suggested that she consider simplifying this wording: “The results of this trial may elucidate the most efficacious intervention strategies . . .” Can you guess which words I thought were overly... Read more

You’re Fluent in This Language (and Don’t Even Know It)

"Without realizing it, we're fluent in the language of pictures, says illustrator Christoph Niemann. In a charming talk packed with witty, whimsical drawings, Niemann takes us on a hilarious visual tour that shows how artists tap into our emotions and minds — all without words."

Watch the TED video by Christoph Niemann (photo, left) . . .

How to Write Mighty Thank-You Notes

"Beyond the professional rewards and social approval of writing thank-yous, sending thank-yous makes everyone smile: you, the writer, for having expressed your gratitude, and the recipient for being remembered and appreciated. Thank-yous help people feel valued."

"Below are tips to help you write mighty thank-yous that bring smiles to all. If you have others, please share them in the comments."

Read the full article by Lynn Gaertner-Johnston (photo, left) ...

The Deadly Customer Service Mistake Your Business Is Probably Making (Without Even Knowing It)

"The customer service mistake that nearly every business makes, over and over again, is to treat every customer the same.  It's understandable that they would fall into this way of doing business, because the alternative-treating every customer as an individual-is more complicated and challenging than pretending that one size fits all."

"Here are just a few of the ways customers are different, and that require you to treat them differently: . . ."

Read the full article by Micah Solomon (photo, left) . . .

I Should Have Known Better

As a business writing expert, I should have known that I'd get the wrong response. I had written the email in a way that was easy for me but misleading for my reader, a woman named Lea. Requesting a tour... Read more

I Should Have Known Better

As a business writing expert, I should have known that I'd get the wrong response. I had written the email in a way that was easy for me but misleading for my reader, a woman named Lea. Requesting a tour... Read more
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